“Pay to Use — I was previously using this app before it updated, and it didn’t require REAL money to acquire the tokens. Now you have to pay for them in order to generate images.”
Independent automated assessment · 3 signal sources · 512 reviews scanned · analyzed 2026-10-04.
4.3 ★81,209 ratings
—Downloads
12+Age rating
128 MBApp size
Free · In-app purchasesIn-app purchases
About this app
ARTA is an all-in-one, AI photo generator and picture editor, focused on trendy filters, videos, and visual content. Created for anyone, ready for everything.
ARTA empowers you to make eye-catching visuals and share them without limits. Want a viral selfie, a professional photoshoot, or a ready-to-post video? ARTA gets it done, no design skills or equipment needed. Just pick what you’d like to see, and let the app bring it to life.
Loved by 10+ million active users worldwide. Over 600 million artworks dreamed up and counting.…
Preview
Real screenshots from the store listing.
Independent evidence report
Evidence and review signals
This is where the page changes from an app-store listing into an evidence report: findings, important reviews, pricing and a dated history.
Which version this describes
When we ran this analysis, and what the store lists now.
This analysis describes version 4.39 of the app, analyzed 2026-10-04 . The app may have changed since.
The store currently lists version 4.39, updated 2026-09-10.
What we measured
Each line is a measurement published as a measurement, never a verdict.
Each line is a measurement, published as a measurement. Where we have not looked, the line says so rather than reading as a zero.
Developer replies to reviews
Replies to fewer than 1 review in 20
Price in the store description
States no price and billing period
Cancelling, in the store description
Does not say how to cancel
Themes reported by reviewers
3 or more themes reported
Counted from the reviews we have read for this app. "No theme reported" means no theme reached our reporting threshold — it is not a finding that nothing is wrong with this app, and we do not say it is.
Five-star share of ratings
65–79% five-star
Arithmetic on the stores' own published rating counts. It says nothing about why the ratings fall where they do.
In the package we scanned
No package has been scanned for this app, so nothing is published about what it ships. That is an absence of evidence about the app, not a finding about it.
Graded bands · predicate set 1.4 · how these are measured
What the analysis found
App-specific findings, grouped by what each one rests on. How they are graded lives on its own page.
One source only — shown, not confirmed 3
A single kind of evidence. We publish these because withholding them would be the bigger distortion, and we do not treat any of them as a finding we stand behind.
Reported by users: Paywall blocks the basics
The core of the app — not extras — sits behind payment, or previously-free function moved behind a paywall.
What we saw: Paywall blocks the basics: raised by 7 distinct reviewers (1.4% of 512 reviews scanned)
Reported by users: Hard to cancel
Cancelling the subscription is blocked, hidden, multi-step, or simply does not take effect.
What we saw: Hard to cancel: raised by 5 distinct reviewers (1.0% of 512 reviews scanned)
Reported by users: Reports that the ads misrepresent the app
Reviewers repeatedly report that the app is not what its advertising showed. We never see the ad creative itself, so nothing we collect can corroborate or refute this — it is published as an attributed user report: what reviewers say, and how many of them said it.
What we saw: Misleading advertising: raised by 9 distinct reviewers (1.8% of 512 reviews scanned)
Highlighted reviews
Representative public review excerpts shown as user reports, not Appworthy audit evidence.
“Each “update” takes away more of the things that made this app great. GO FIND ANOTHER — I’ve had this app for years and it used to be super fun. You could play around with different ideas and tweak them in real time to experiment with…”
“Dear devs: — I’m not sure if it just me or now you have to pay when before you could have generated stuff for free. If it’s a bug, please fix. If not, please go back to being able to generate free photos”
Assessment & version history
App changes and Appworthy events in one timeline.
Store listing updated to version 4.39.
What this app sells
Useful store-disclosed pricing, kept below the app listing.
Items shown9
Lowest$4.99
Highest$49.99
Weekly subscription$4.99
Weekly subscription$6.99
Monthly subscription$6.99
Yearly subscription$29.99
Annual Gold Plan$49.99
Show 4 more purchases
Lifetime access$29.99
Lifetime access$14.99
Avatars Pack$9.99
Ai avatars pack$7.99