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Flo Cycle & Period Tracker
FLO HEALTH UK LIMITED · Health & Fitness

What’s the catch? Aggressive ad load — reported by 98 users.

Analyzed automatically from 3 independent signals that had to agree — not a hands-on test, and not human-reviewed.

3 on the catch list · analyzedConfidence: Low3 signal sources2,296 reviews scannedNot human-reviewedas of 2026-10-05
 Which version this describes

This analysis describes version 10.7.0 of the app, analyzed 2026-10-05 . The app may have changed since.

The store currently lists version 10.7.0, updated 2026-09-27.

What the analysis found

Each finding shows what agreed and how strongly. Automated analysis

The catch list 3

Charges we publish at a strength we stand behind: measured from an artefact, agreed by independent sources, or reported by enough users to clear that charge's own published bar.

Reported by users: Aggressive ad load
Reported by 98 usersReported by users, not measured — nothing we can inspect could show this either wayview evidence
Advertising volume or placement that interrupts normal use: ads between every action, unskippable or forced full-screen ads.
What we saw: Raised by 98 distinct reviewers — 4.3% of the 2,296 reviews scanned on this store leg (App Store).
Reported by users: Paywall blocks the basics
Reported by 86 usersReported by users, not measured — nothing we can inspect could show this either wayview evidence
The core of the app — not extras — sits behind payment, or previously-free function moved behind a paywall.
What we saw: Raised by 86 distinct reviewers — 3.7% of the 2,296 reviews scanned on this store leg (App Store).
Reported by users: Upgrade prompts use guilt-trip wording
Reported by 84 usersReported by users, not measured — nothing we can inspect could show this either wayview evidence
Declining an upgrade is written as a loss ('No thanks, I don't want to improve'), or users report being repeatedly pushed to subscribe during normal use.
What we saw: Raised by 84 distinct reviewers — 3.7% of the 2,296 reviews scanned on this store leg (App Store).

One source only — shown, not confirmed 5

A single kind of evidence. We publish these because withholding them would be the bigger distortion, and we do not treat any of them as a finding we stand behind.

Reported by users: Trial converts to a charge
One source onlyShown, not confirmed — the only source is user reviews.view evidence
The free trial demands a payment method up front and/or rolls into a paid subscription with no usable warning.
What we saw: Trial converts to a charge: raised by 20 distinct reviewers (0.9% of 2296 reviews scanned)
Reported by users: Hard to cancel
One source onlyShown, not confirmed — the only source is user reviews.view evidence
Cancelling the subscription is blocked, hidden, multi-step, or simply does not take effect.
What we saw: Hard to cancel: raised by 13 distinct reviewers (0.6% of 2296 reviews scanned)
Reported by users: Reports that the ads misrepresent the app
One source onlyShown, not confirmed — the only source is user reviews.view evidence
Reviewers repeatedly report that the app is not what its advertising showed. We never see the ad creative itself, so nothing we collect can corroborate or refute this — it is published as an attributed user report: what reviewers say, and how many of them said it.
What we saw: Misleading advertising: raised by 6 distinct reviewers (0.3% of 2296 reviews scanned)
Reported by users: Reports of unexpected charges
One source onlyShown, not confirmed — the only source is user reviews.view evidence
A large number of reviewers report being charged when they did not expect it — including being charged after cancelling during a free trial, or when a trial turned into a paid plan without warning. We cannot see anyone's billing, so this is published as an attributed user report: what reviewers say, and how many of them said it.
What we saw: Surprise charges: raised by 47 distinct reviewers (2.0% of 2296 reviews scanned)
Reported by users: Tracking and data collection concerns
One source onlyShown, not confirmed — the only source is user reviews.view evidence
The app ships session-recording or a wide tracking stack, holds permissions that read personal data, or is reported by users to sell, leak or over-collect it. The evidence line says which of those was observed.
What we saw: Data & privacy concerns: raised by 31 distinct reviewers (1.4% of 2296 reviews scanned)

What reviewers said

Verbatim excerpts from public store reviews, shown as corroborating user reports. They are not Appworthy audit evidence, and a quotation is not proof of the finding it sits under.

Aggressive ad load

Money grabbing full of ads — I’m really disappointed with this app. It now has so many adverts to subscribe and pay, it’s difficult to avoid them. I accidentally clicked one this week and it charged me £27. I immediately tried to request…

1★ · App Store · 2026-10-02

FINALLY DELETED THIS APP😁😁😁 — i have had this app forever, over the years they have gotten worse and worse with pushing the paid part onto me, sometimes you can’t even use the app because it bombards you with so many adds and try’s to…

1★ · App Store · 2026-10-02

Too many ads — Anytime I click something on the app, they always shove the subscription in my face. You then need to press a bunch of buttons to exit. It’s very annoying

1★ · App Store · 2026-10-01

Paywall blocks the basics

FINALLY DELETED THIS APP😁😁😁 — i have had this app forever, over the years they have gotten worse and worse with pushing the paid part onto me, sometimes you can’t even use the app because it bombards you with so many adds and try’s to…

1★ · App Store · 2026-10-02

Flo review — You have to pay for everything I’m 13 I rarely have money of mine Own all I do on Flo is calculate my cycle

2★ · App Store · 2026-10-01

Constantly pressuring you to Subscribe — It’s good for tracking and luckily they don’t force you to subscribe to log your cycles but every other feature it pressures you into it. Can’t open the app without being asked to sub for a year…

1★ · App Store · 2026-09-29

Upgrade prompts use guilt-trip wording

Constant pestering to subscribe — It’s a good app but the constant pestering to subscribe every time you open it is so annoying and invasive. You have to click like 3 different pop-ups to close it and ignore 3 different “offers” and…

1★ · App Store · 2026-10-02

Keep asking for money — App works fine, just annoying they keep asking me to pay without a way to exit the pop up

5★ · App Store · 2026-10-02

Reduce pop ups — I’ve used this app for over 5 years and enjoyed the interface and design. In recent years it had been frustrating to even open the app due to the amount of pop ups wanting you to subscribe to their app. It is embarrassing…

2★ · App Store · 2026-10-01

Trial converts to a charge

Pop-ups and selling your data — Constant popups. Lawsuit over data selling with Google. Charge you for free trial if done within App Store. Features force use of paid version.

1★ · App Store · 2026-09-26

Scam — I signed up for their free trial, but they immediately charged my card even though I have never done their free trial before. I requested a refund, and thankfully they granted me that. However, this week they charged my card again…

1★ · App Store · 2026-09-24

Dishonest free trial — I selected free trial and they automatically charged me 19.99$ no they do not want to reimburse me

1★ · App Store · 2026-09-21

Hard to cancel

Horrible, cannot cancel — This app is still charging me monthly, even though I have canceled. I got sucked in to the “try it for $1”. I was just looking for information, I would never pay a monthly fee for this. When I log in, it says I…

1★ · App Store · 2026-10-03

Awful — Awful app. Works great for period tracking but charged me $60 and won’t let me cancel my subscription. I’ve tried numerous times and customer service stopped responding.

1★ · App Store · 2026-09-21

Avoid!! — Impossible to cancel your subscription which you’re forced to get to see your results. It’s got me in an endless loop cycling between the app and the website but you can’t cancel.

1★ · App Store · 2026-09-19

Reports that the ads misrepresent the app

Save your time and money — Never have I ever written a review for an app in my 30 years so this one takes the cake. I’ve had this app for about six months and every time I go on it I just get frustrated. One of the worst apps with the…

1★ · App Store · 2026-09-10

Reports of unexpected charges

Horrible, cannot cancel — This app is still charging me monthly, even though I have canceled. I got sucked in to the “try it for $1”. I was just looking for information, I would never pay a monthly fee for this. When I log in, it says I…

1★ · App Store · 2026-10-03

FRAUD — I didn’t sign up for premium yet it started to charge me 24.99 usd a month and not giving me any benefit because each time I tried to enter information it was asking to upgrade. On top of that you can’t easily unsubscribe via the…

1★ · App Store · 2026-09-30

Don’t recommend — I didn’t even have a log in and they took my money .!

1★ · App Store · 2026-09-29

Tracking and data collection concerns

User for many years but don’t recommend it — Overall if u just require basic tracking, the free version should be sufficient. TLDR: I have been using Flo for many years. Thankfully, it help me to learn that my flow is in fact regular. I…

2★ · App Store · 2026-10-01

Useful but Annoying — Yeah the calendar is useful and the extra resources can be insightful. BUT YOUR APP IS SO F* ANNOYING I TRY TO SPEND THE LEAST AMOUNT OF TIME POSSIBLE ON IT. I swear the copying of the Temu ‘promotion/gift’ reveals…

2★ · App Store · 2026-10-01

Too many adverts — The second you open the app you are bombarded with adverts. It makes the app almost unusable. On top of that, the app sells your data. I am switching to an ad-free app with better accuracy.

1★ · App Store · 2026-09-28

How the automated analysis works

Automated, corroborated, and never human-reviewed without a person.

This assessment is produced automatically. Three independent signals are read — user reviews, the store listing and the store privacy disclosure — and each candidate finding is filed under the sources that support it.

No charge stands on one kind of evidence — with one published exception. A finding is either a measured fact that anyone can reproduce (an ad SDK is in the package; every subscription bills weekly; the privacy label omits a tracker we can see), or it is an interpretation — and an interpretation needs independent sources to agree before it reaches the catch list. The exception is a harm only users can see: a charge may publish from reviews alone, as “Reported by N users”, once enough reviewers raise it to clear that charge’s own published bar. That agreement rule is what replaced the human reviewer, not a model’s confidence.

There is no overall score, on purpose. A 0–99 number was published here until 2026-09-15. It was withdrawn because it discriminated too weakly to be the instrument — 44.7% of every pair of apps tied — and because a single number is a verdict where a count is an observation. What publishes instead is a row of measurements, each of which says what was counted and, where we could not look, says that instead.

Findings under One source only are real reports we do not stand behind as findings. They are shown because withholding them entirely would hide a genuine complaint, and labelled because publishing them as charges would be an accusation off a single source.

 Not yet human-reviewed

Several measurements above say “Not assessed” because no artefact we hold can answer them. A human review is what resolves those — and it can remove a favourable band as easily as add one.

Hands-on inspections are not yet open.

 How this page was produced
Analyzed 2026-10-05 Version analyzed: 10.7.03 independent signals2,296 reviews scannedConfidence: LowNot human-reviewedVocabulary v1.13Methodology v1.3
Signals run: user reviews, the store listing and the store privacy disclosure. Not yet checked: SDKs in the app package, the app's own on-screen text and the app manifest.