“Everything you have to pay for now even simple features you ruined a good app”
Independent automated assessment · 3 signal sources · 478 reviews scanned · analyzed 2026-10-04.
4.6 ★5,358,086 ratings
500M+Downloads
12+Age rating
788 MBApp size
FreeIn-app purchases
About this app
• AI avatar, face app, makeup tool, cartoon filter, remove BG…50+ easy-to-use editing tools for fast & powerful results. Download for free! • Selfie camera and photo editing app used by 800 million users worldwide • Get the perfect selfie with our amazing AI Auto-Beautification tool • Featured by Apple in 30+ countries
BeautyPlus is here to help you take great-looking selfies or edit high quality photos using thousands of AI effects, filters, stickers, and much more!…
Preview
Real screenshots from the store listing.
Independent evidence report
Evidence and review signals
This is where the page changes from an app-store listing into an evidence report: findings, important reviews, pricing and a dated history.
Which version this describes
When we ran this analysis, and what the store lists now.
This analysis describes version 7.46.0 of the app, analyzed 2026-10-04 . The app may have changed since.
The store currently lists version 7.46.0, updated 2026-09-29.
What we measured
Each line is a measurement published as a measurement, never a verdict.
Each line is a measurement, published as a measurement. Where we have not looked, the line says so rather than reading as a zero.
Developer replies to reviews
Replies to at least 1 review in 20
Price in the store description
States no price and billing period
Cancelling, in the store description
Does not say how to cancel
Themes reported by reviewers
2 themes reported
Counted from the reviews we have read for this app. "No theme reported" means no theme reached our reporting threshold — it is not a finding that nothing is wrong with this app, and we do not say it is.
Five-star share of ratings
65–79% five-star
Arithmetic on the stores' own published rating counts. It says nothing about why the ratings fall where they do.
In the package we scanned
No package has been scanned for this app, so nothing is published about what it ships. That is an absence of evidence about the app, not a finding about it.
Graded bands · predicate set 1.4 · how these are measured
What the analysis found
App-specific findings, grouped by what each one rests on. How they are graded lives on its own page.
Positive evidence 1
Things this app does right, published at the same strengths as the catch list.
Developer says data deletion can be requested
The developer's data-safety disclosure on the store states that users can request deletion of their data, or the app's own text offers a way to delete the account. This restates what the developer declares; it is not a test of whether deletion works. Apple publishes no equivalent disclosure, so on an Apple-only listing only the app's own text can support it.
What we saw: The developer's store data-safety disclosure states that data deletion can be requested; we have not seen a deletion control in the app's own text
One source only — shown, not confirmed 2
A single kind of evidence. We publish these because withholding them would be the bigger distortion, and we do not treat any of them as a finding we stand behind.
Reported by users: Paywall blocks the basics
The core of the app — not extras — sits behind payment, or previously-free function moved behind a paywall.
What we saw: Paywall blocks the basics: raised by 15 distinct reviewers (3.1% of 478 reviews scanned)
Reported by users: Aggressive ad load
Advertising volume or placement that interrupts normal use: ads between every action, unskippable or forced full-screen ads.
What we saw: Aggressive ad load: raised by 6 distinct reviewers (1.3% of 478 reviews scanned)
Highlighted reviews
Representative public review excerpts shown as user reports, not Appworthy audit evidence.
“If you are an influencer, this app might be worth downloading and paying for the Pro version. Otherwise, don't even bother installing this app. EVERYTHING is behind a paywall. I tried to use an edit, it told me I had to have the Pro…”
“BeautyPlus is officially the worst app ever now. Everything is paid! Save your data and don't download this useless app”
Assessment & version history
App changes and Appworthy events in one timeline.
Store listing updated to version 7.47.0.
What this app sells
Useful store-disclosed pricing, kept below the app listing.
Items shown0
Lowest—
Highest—
Google Play does not publish per-purchase prices.