Appworthy
App Store
Version 3.0 · 2025-12-01
This update adds the ability to sort birthdays, by first name, last name, and of course, by date. It also adds support for iOS 26 design.
App Store rating4.7★10.2K ratings
PriceFreeIn-app $4.99–$14.99
Age4+Store age rating
Size39 MBiPhone download
CategoryUtilities
DeveloperNew Marketing Lab, Inc
What we found
Full reportToo little checked to say Store information only. We haven’t analysed this app or read its reviews yet.
Money
- Free to download · in-app purchases $4.99–$14.99 (3 listed). Monthly plan $4.99 (about $60 a year); yearly plan $9.99.
- If you subscribe through the store, cancel in iPhone Settings → your name → Subscriptions. Deleting the app doesn’t cancel a subscription.
Not yet tested.
The store currently lists version 3.0, updated 2025-12-01.
Preview
Store screenshots supplied by the developer.
About this app
Never miss a birthday again with Birthday Reminder, a simple and elegant app that helps you keep track and view a countdown of upcoming birthdays.
15 REASONS TO USE BIRTHDAY REMINDER
• Easily import birthdays from existing contacts
• View a countdown of upcoming birthdays
• View the name, photo, and age of your contacts at a glance
• Customize the day and time for birthday notifications
• 6 different widgets to choose from
• Keep birthdays in sync across devices
• Add birthdays to your calendar
• A clean and elegant design
• Supports Dark Mode
• Easily export birthdays
• A custom ringtone to alert you of upcoming birthdays • Choose between two different app icons
• Shop for a birthday gift directly from the app
• Highly rated with an average of 4.7 stars
• Stop forgetting your friends and family’s birthdays
Download it now and give it a try, or read on for more details……
From the developer’s store description.
For developers and the curious
The full report
The evidence, sources, measurements and versions behind every label above.
Findings and evidence
Not yet tested. No analysis has been published for this app. A missing label is not a clean bill of health.
What reviewers report
No review analysis published for this app.
Measurements
“Not assessed” means we could not measure it. It is never a zero and never a pass.
From store data and reviews
Developer replies to reviews
Replies to fewer than 1 review in 20
Price in the store description
The store description doesn’t list prices (most don’t)
Cancelling, in the store description
The store description doesn’t say how to cancel (most don’t)
Themes reported by reviewers
Not assessed
This app's reviews have not been assessed yet
Five-star share of ratings
80–89% five-star
Arithmetic on the stores' own published rating counts. It says nothing about why the ratings fall where they do.
In the app package we scanned
No package has been scanned for this app, so nothing is published about what it ships. That is an absence of evidence, not a finding.
Sensitive permissions
Not assessed
No package has been scanned for this app
Analytics or tracking SDKs in the scanned package
Not assessed
No package has been scanned for this app
Advertising SDKs in the scanned package
Not assessed
No package has been scanned for this app
How we know
Supporting measurements: not a complete list of possible harms or positives. Measurement vocabulary 1.4 · how these are measured
Versions and dates analysed
Not yet tested. No analysis has been run for this app, so there is no version or date to report.
Store update history
Each store’s release notes, as the developer wrote them. They are the developer’s words, not ours.
Assessment record
- Status
- Not yet tested
- App identifier
birthday-reminder-and-countdown- Sources used
- None recorded
- Reviews read
- None recorded
- Package examined
- No package scan
- Human inspection
- Not completed
How we know
- Measurement vocabulary
- 1.4
Store facts
What the stores publish. Store ratings are the stores’ numbers, not Appworthy’s, and are never averaged across stores.
App Store
- Store rating
- 4.69 ★ · 10,191 ratings
- Version
- 3.0
- Updated
- 1 Dec 2025
- Price
- Free · In-app purchases
- Age rating
- 4+
- Size
- 39 MB
- Developer
- New Marketing Lab, Inc
- Category
- Utilities
- Listing price
- Free · In-app purchases
Purchases the store lists
What this app sells
From the store listing. Billing terms are read from each purchase’s name — the stores don’t publish them — so treat them as a strong hint, not a disclosure.
Subscriptions2
Birthday Reminder Pro (monthly)Monthly$4.99
Pro Version (annual)Yearly$9.99
Buy once1
Pro Version (lifetime)Lifetime$14.99
Method and limits
What a missing label means
Not yet tested. No analysis has been published for this app, so there is no method to describe for it yet. A missing label is not a clean bill of health: it means nothing has been read, not that nothing is wrong.
Limits of this report
- A package scan is static. It identifies code and text in one Android build. It does not measure a live ad session, test a deletion request, or count the steps needed to cancel.
- Reviews keep their sample. A review-only charge shows distinct reviewers, the share and the sample size, and is published only once it clears that label’s published threshold. Calibration labels are machine-drafted and not yet confirmed by a person.
- Not assessed is a state. It is never a zero and never a pass.
- A missing label is not a clean bill of health. It means the evidence did not support one, not that the app is problem-free.
Not yet human-reviewed. A human review gives an app hands-on, recorded measurements. None has been run for this app. Hands-on inspections are not yet open.
Request a correction
Write to [email protected], or use the form. Name the finding, the app version and the evidence that needs correcting. Factual corrections are free and never depend on buying anything.