Bluey: Let's Play!

Fun Kids Game for Boys & Girls

Budge Studios
App Store rating4.3★1.1M ratings
PriceFreeIn-app $9.99
Age4+Store age rating
Size313 MBiPhone download
CategoryLifestyle
DeveloperBudge Studios

What we found

Full report

Some warnings 1 confirmed warning, and users report 4 more things. Checked: 2,178 reviews, the store listing and the privacy label.

Money

Paywalls and prices

Ads

From our automated analysis, 30 Oct 2026. Every label links to its evidence in the full report below.

This analysis describes version 2026.13.0 of the app, analyzed 2026-10-30 .

The store currently lists version 2026.13.0, updated 2026-10-13.

Preview

Screenshot 1Screenshot 2Screenshot 3Screenshot 4Screenshot 5Screenshot 6Screenshot 7Screenshot 8

Store screenshots supplied by the developer.

About this app

Explore, imagine, create & play in Bluey's house. There's so much to do!

Wackadoo! Come join Bluey, her friends & family! For real life.

Fun, easy & calm kids learning game for boys and girls of all ages. Preschool children and toddlers will enjoy this app. Parents and other family members can play along too!

EXPLORE

Discover and play all over the Heeler family home, just like in the TV show! Hunt for longdogs, play a game of Pop up Croc, listen to your favorite Bluey tunes, and so much more! Can you find all the hidden surprises?

IMAGINE

Every room allows for deep, imaginative play. Just like Bluey, anything is possible if you use your imagination! Make up your own stories as you go, or re-create your favorite Bluey moments. Bingo, Bandit, Chili, and all of Bluey’s friends and family are here and ready to join the fun.…

From the developer’s store description.

For developers and the curious

The full report

The evidence, sources, measurements and versions behind every label above.

Findings and evidence

1 published · 6 shown, not confirmed

Things to watch for 1

Findings that met the published evidence standard.

Paywall blocks the basics

Reported by 78 users

Paywall blocks the basics: raised by 78 distinct reviewers (about 1 in 28 reviews we read)

Sources
User reviews
Agreement
User reports only. Published because the review evidence cleared this label’s own reviewer threshold.
Where measured
From App Store reviews
Reported by
Raised by 78 distinct reviewers — about 1 in 28 reviews we read on this store leg (App Store).
Definition

The core of the app — not extras — sits behind payment, or previously-free function moved behind a paywall.

Open evidence
How we know
Share and sample
3.6% of the 2,178 reviews read on this store leg (App Store).
Published threshold
26 reviewers and 2.07% of at least 500 reviews

One source only — shown, not confirmed 6

Open observations that have not cleared the evidence bar.

Aggressive ad load

One source only

Aggressive ad load: raised by 8 distinct reviewers (about 1 in 272 reviews we read)

Sources
User reviews
Agreement
Only one kind of source so far. Shown, not counted.
Where measured
From App Store reviews

This observation has not cleared the required evidence standard.

Definition

Advertising volume or placement that interrupts normal use: ads between every action, unskippable or forced full-screen ads.

Open evidence
How we know
Share and sample
0.4% of the 2,178 reviews read.

Hard to cancel

One source only

Hard to cancel: raised by 8 distinct reviewers (about 1 in 272 reviews we read)

Sources
User reviews
Agreement
Only one kind of source so far. Shown, not counted.
Where measured
From App Store reviews

This observation has not cleared the required evidence standard.

Definition

Cancelling the subscription is blocked, hidden, multi-step, or simply does not take effect.

Open evidence
How we know
Share and sample
0.4% of the 2,178 reviews read.

Pay to progress

One source only

Pay to progress: raised by 6 distinct reviewers (about 1 in 363 reviews we read)

Sources
User reviews
Agreement
Only one kind of source so far. Shown, not counted.
Where measured
From App Store reviews

This observation has not cleared the required evidence standard.

Definition

Advancement or competition is gated behind spending money rather than playing.

Open evidence
How we know
Share and sample
0.3% of the 2,178 reviews read.

Price keeps rising

One source only

Price keeps rising: raised by 13 distinct reviewers (about 1 in 168 reviews we read)

Sources
User reviews
Agreement
Only one kind of source so far. Shown, not counted.
Where measured
From App Store reviews

This observation has not cleared the required evidence standard.

Definition

The price of the paid tier has been raised on existing users.

Open evidence
How we know
Share and sample
0.6% of the 2,178 reviews read.

States a price, or offers a one-time purchase

One source only

Reviewers report clear pricing: raised by 6 distinct reviewers (about 1 in 363 reviews we read)

Sources
User reviews
Agreement
Only one kind of source so far. Shown, not counted.
Where measured
From App Store reviews

This observation has not cleared the required evidence standard.

Definition

The app's own text offers a one-time or lifetime purchase, or reviewers report that the price is stated clearly.

Open evidence
How we know
Share and sample
0.3% of the 2,178 reviews read.

Usable without an account

One source only

The store privacy disclosure (4 entries) links no contact details or identifiers to the user — consistent with an app that does not require an account. Self-reported by the developer.

Sources
The store privacy disclosure
Agreement
Only one kind of source so far. Shown, not counted.
Where measured
From the App Store privacy disclosure

This observation has not cleared the required evidence standard.

Definition

The app's own screens offer a way past sign-up — guest access, skipping, or browsing before registering — rather than gating the product behind an account. The store's privacy disclosure is checked alongside it: that disclosure is self-reported, so it corroborates this credit rather than establishing it.

Open evidence

What reviewers report

2,178 reviews read · 6 review-based observations

2,178 reviews read for this analysis. Each observation keeps the sample and store it was based on.

Paywall blocks the basics

Published finding

Raised by 78 distinct reviewers — about 1 in 28 reviews we read on this store leg (App Store).

I hate it — This would be the best game ever, but you have to pay for like everything and I don’t got money like that. People aren’t made of money so I recommend you not to buy this unless you wanna pay.

1★ · App Store · 2026-10-10

So expensive — This is a game for children and even then your trying to get money from people my neice was so excited to play since it’s her favourite show just for her to see that everything is locked behind a monthly subscription thats…

2★ · App Store · 2026-10-07

Bluey — I love it I just wish you didn’t have to pay to get everything

2★ · App Store · 2026-10-01

Aggressive ad load

Shown, not confirmed

🤓 — It’s a really fun game if you have a subscription so I don’t like that you have to pay for a lot of stuff cause I get boring after like 15 or 20 minutes of playing the game but once I got the subscription and the game was really fun…

4★ · App Store · 2026-08-08

Hard to cancel

Shown, not confirmed

Trash — It won’t let me cancel it and it keeps charging me 15$ for the rest of my life

1★ · App Store · 2026-09-26

Can’t cancel — They make it impossible to cancel or not renew!

1★ · App Store · 2026-09-11

Impossible to cancel — Do not purchase

1★ · App Store · 2026-08-08

Pay to progress

Shown, not confirmed

P2w — Full pay to play game

1★ · App Store · 2026-10-09

This episode of bluey is called — Pay to win

1★ · App Store · 2026-08-25

Price keeps rising

Shown, not confirmed

Subscription is not great — Great game but they just increased the subscription to 9.99 a month. That’s getting close to a streaming subscription.

1★ · App Store · 2026-08-28

This is the meme I’m using to describe you: your trash kid — One two places is boring yo are just bottom feeders who want money you acting like Mr krabs from SpongeBob one star worst game ever and only two characters you are the worst I…

4★ · App Store · 2026-08-24

Price Increases!?!?! — So they already lock down parents at $6.99 to make the app worth having, and now they are increasing to $9.99?!?!?!?!?? NOT OK with that. This isn’t a “premium” app that is worth $6.99, but I was willing to do it. I…

3★ · App Store · 2026-08-05

States a price, or offers a one-time purchase

Shown, not confirmed

Too expensive — Love the game but it’s very frustrating for my kid because we cannot afford to pay another subscription. I hate that everything is a subscription now. I have a much older game from this same company that was a one-time…

3★ · App Store · 2026-10-07

Child loves the game, but I hate the subscription — Child loves the game, but now the subscription is up over $11 with taxes, and I’m not paying that much a month. Why not just let everyone buy the game the way it currently is at a one…

5★ · App Store · 2026-08-23

A sampled review illustrates one person’s experience. It does not establish a finding on its own.

Measurements

5 measured · 3 not assessed

“Not assessed” means we could not measure it. It is never a zero and never a pass.

From store data and reviews

Developer replies to reviews
Replies to fewer than 1 review in 20
Price in the store description
The store description doesn’t list prices (most don’t)
Cancelling, in the store description
The store description doesn’t say how to cancel (most don’t)
Themes reported by reviewers
3 or more themes reported
Counted from the reviews we have read for this app. "No theme reported" means no theme reached our reporting threshold — it is not a finding that nothing is wrong with this app, and we do not say it is.
Five-star share of ratings
Under 65% five-star
Arithmetic on the stores' own published rating counts. It says nothing about why the ratings fall where they do.

In the app package we scanned

No package has been scanned for this app, so nothing is published about what it ships. That is an absence of evidence, not a finding.

Sensitive permissions
Not assessed
No package has been scanned for this app
Analytics or tracking SDKs in the scanned package
Not assessed
No package has been scanned for this app
Advertising SDKs in the scanned package
Not assessed
No package has been scanned for this app
How we know

Supporting measurements: not a complete list of possible harms or positives. Measurement vocabulary 1.4 · how these are measured

Versions and dates analysed

Assessed 30 Oct 2026

This analysis describes version 2026.13.0 of the app, analyzed 2026-10-30 .

The store currently lists version 2026.13.0, updated 2026-10-13.

Store update history

Each store’s release notes, as the developer wrote them. They are the developer’s words, not ours.

App Store

Version 2026.13.0 · 2026-10-13
Happy Heelerween with Bluey! Celebrate Halloween with Bluey and her family! Grow and carve pumpkins, dress up in spooky costumes, and so much more!

Assessment record

Status
Automated analysis
App identifier
bluey-apple-1669091583
Assessment date
30 Oct 2026
Sources used
3 independent signals: user reviews, the store listing and the store privacy disclosure
Reviews read
2,178
Package examined
No package scan
Human inspection
Not completed

Assessed 2026-10-30 from 2,178 user reviews, the store listing and its privacy label. We have not scanned the app's package, so nothing on this page was read from inside the app itself.

How we know
Measurement vocabulary
1.4

How this page was produced

Analyzed 2026-10-30 Version analyzed: 2026.13.03 independent signals2,178 reviews scannedConfidence: LowNot human-reviewedVocabulary v1.14Methodology v1.3
Signals run: user reviews, the store listing and the store privacy disclosure. Not yet checked: SDKs in the app package, the app's own on-screen text and the app manifest.

Store facts

App Store

What the stores publish. Store ratings are the stores’ numbers, not Appworthy’s, and are never averaged across stores.

App Store

Store rating
4.30 ★ · 1,112,918 ratings
Version
2026.13.0
Updated
13 Oct 2026
Price
Free · In-app purchases
Age rating
4+
Size
313 MB
Open in App Store
Developer
Budge Studios
Category
Lifestyle
Listing price
Free · In-app purchases

Purchases the store lists

 What this app sells

From the store listing. Billing terms are read from each purchase’s name — the stores don’t publish them — so treat them as a strong hint, not a disclosure.

Subscriptions4
One Month SubscriptionMonthly$9.99
Monthly SubscriptionMonthly$9.99
Monthly Subscription Monthly$9.99
One Month Subscription Monthly$9.99

Method and limits

What this report can and cannot show

How the automated analysis works

This assessment is produced automatically. Three independent signals are read — user reviews, the store listing and the store privacy disclosure — and each candidate finding is filed under the sources that support it.

No charge stands on one kind of evidence — with one published exception. A finding is either a measured fact that anyone can reproduce (an ad SDK is in the package; every recurring plan the store lists is named as weekly, the term read from the purchase names, with a list cut off at the store’s 10-item maximum not assessed; the privacy label omits a tracker we can see), or it is an interpretation — and an interpretation needs independent sources to agree before it reaches the catch list. The exception is a harm only users can see: a charge may publish from reviews alone, as “Reported by N users”, once enough reviewers raise it to clear that charge’s own published bar. That agreement rule is what replaced the human reviewer, not a model’s confidence.

There is no overall score, on purpose. A 0–99 number was published here until 2026-09-15. It was withdrawn because it discriminated too weakly to be the instrument — 44.7% of every pair of apps tied — and because a single number is a verdict where a count is an observation. What publishes instead is a row of measurements, each of which says what was counted and, where we could not look, says that instead.

Findings under One source only are real reports we do not stand behind as findings. They are shown because withholding them entirely would hide a genuine complaint, and labelled because publishing them as charges would be an accusation off a single source.

Limits of this report

  • A package scan is static. It identifies code and text in one Android build. It does not measure a live ad session, test a deletion request, or count the steps needed to cancel.
  • Reviews keep their sample. A review-only charge shows distinct reviewers, the share and the sample size, and is published only once it clears that label’s published threshold. Calibration labels are machine-drafted and not yet confirmed by a person.
  • Not assessed is a state. It is never a zero and never a pass.
  • A missing label is not a clean bill of health. It means the evidence did not support one, not that the app is problem-free.
Not yet human-reviewed. A hands-on test can confirm or contradict a finding and adds its own measurements; it does not change a measurement row. Hands-on inspections are not yet open.

Request a correction

[email protected]

Write to [email protected], or use the form. Name the finding, the app version and the evidence that needs correcting. Factual corrections are free and never depend on buying anything.