“To many ads — If you are going to force us to watch the ads at least get decent ones . You have been running the same boring ads forever”
Independent automated assessment · 3 signal sources · 501 reviews scanned · analyzed 2026-10-05.
4.7 ★18,125 ratings
—Downloads
4+Age rating
289 MBApp size
Free · In-app purchasesIn-app purchases
About this app
Once upon a time, a new game appeared to lay claim to the title of the most charming Match 3 puzzle game in the world!
Welcome to Charm King!
Play now and embark on a magical journey through a fairy tale kingdom, filled with fun, adventure, and humor. Along the way you will meet unforgettable characters and solve challenging puzzles to help everybody live happily ever after.
CHARM KING FEATURES:
• Completely FREE to play with THOUSANDS of charming levels • ENJOY beautifully vivid HD graphics • RELAX and de-stress with soothing game play and audio • LAUGH OUT LOUD with hilarious fairy tale stories and cute characters • CHALLENGE yourself to solve tricky puzzles • PLAY and progress with friends • WIN spectacular boosts to blast through challenges • Always something new to unlock with DAILY and SEASONAL EVENTS!…
Preview
Real screenshots from the store listing.
Independent evidence report
Evidence and review signals
This is where the page changes from an app-store listing into an evidence report: findings, important reviews, pricing and a dated history.
Which version this describes
When we ran this analysis, and what the store lists now.
This analysis describes version 8.15.6 of the app, analyzed 2026-10-05 . The app may have changed since.
The store currently lists version 8.15.6, updated 2023-10-25.
What we measured
Each line is a measurement published as a measurement, never a verdict.
Each line is a measurement, published as a measurement. Where we have not looked, the line says so rather than reading as a zero.
Developer replies to reviews
Replies to fewer than 1 review in 20
Price in the store description
States no price and billing period
Cancelling, in the store description
Does not say how to cancel
Themes reported by reviewers
1 theme reported
Counted from the reviews we have read for this app. "No theme reported" means no theme reached our reporting threshold — it is not a finding that nothing is wrong with this app, and we do not say it is.
Five-star share of ratings
80–89% five-star
Arithmetic on the stores' own published rating counts. It says nothing about why the ratings fall where they do.
In the package we scanned
No package has been scanned for this app, so nothing is published about what it ships. That is an absence of evidence about the app, not a finding about it.
Graded bands · predicate set 1.4 · how these are measured
What the analysis found
App-specific findings, grouped by what each one rests on. How they are graded lives on its own page.
One source only — shown, not confirmed 2
A single kind of evidence. We publish these because withholding them would be the bigger distortion, and we do not treat any of them as a finding we stand behind.
Reported by users: Aggressive ad load
Advertising volume or placement that interrupts normal use: ads between every action, unskippable or forced full-screen ads.
What we saw: Aggressive ad load: raised by 19 distinct reviewers (3.8% of 501 reviews scanned)
From the store listing: Loot boxes with no stated odds
The app sells randomised rewards — crates, chests, packs, pulls — and states no drop rates or odds anywhere in its own text, so what the money buys is unknowable before paying.
What we saw: The store lists 3 randomised-reward purchases ("Tiny Gold Pack", "Medium Gold Pack", "Gold Pack") and the app's own text states no drop rates or odds
Highlighted reviews
Representative public review excerpts shown as user reports, not Appworthy audit evidence.
“Ads ruined the game! Long time player review — I started paying in 2020. The only game I played, and I watched optional ads to gain more moves when needed. It was a fun game. Played several times a day and loved the weekends when I could…”
“Too many ads — Used to be fun when first came out but over the years its become way too ad heavy. Constant bombardment”
Assessment & version history
App changes and Appworthy events in one timeline.
Store listing updated to version 8.15.6.
What this app sells
Useful store-disclosed pricing, kept below the app listing.
Items shown10
Lowest$1.99
Highest$19.99
Tiny Gold Pack$1.99
16 Gold$1.99
Medium Gold Pack$9.99
85 Gold$9.99
Gold Pack$19.99
Show 5 more purchases
185 Gold$19.99
Special Offer$4.99
Special Offer$1.99
Special Offer$3.99
Special Offer$6.99