“Terrible — I shouldn’t have to pay for smth so simple and stupid.”
Independent automated assessment · 3 signal sources · 500 reviews scanned · analyzed 2026-10-05.
4.4 ★24,261 ratings
—Downloads
12+Age rating
286 MBApp size
Free · In-app purchasesIn-app purchases
About this app
Welcome to Gradient Photo Editor, the pinnacle of creativity and innovation in the world of digital imagery. Leveraging state-of-the-art AI technology, our app offers an unparalleled experience for both photo and video editing. Dive into a world of endless possibilities and artistic mastery with the following features:
* AI QUIZZES * Unleash your creativity with our AI-driven quizzes & fun features. Find your Celebrity Look-Alike, turn yourself into a Cartoon Character, check out AI tests and more! The AI algorithms ensure realistic and breathtaking results that will leave you and your friends amazed.
* BEAUTY FILTERS * Enhance your natural beauty with our extensive range of beauty filters. From skin smoothing to eye brightening, our AI-powered filters will make your photos look professionally retouched. Find the perfect look for every occasion with just a tap.…
Preview
Real screenshots from the store listing.
Independent evidence report
The evidence behind this assessment
This is where the page changes from an app-store listing into an evidence report: findings, important reviews, pricing and a dated history.
Which version this describes
When we ran this analysis, and what the store lists now.
This analysis describes version 2.20.0 of the app, analyzed 2026-10-05 . The app may have changed since.
The store currently lists version 2.20.0, updated 2025-10-16.
What we measured
Each line is a measurement published as a measurement, never a verdict.
Each line is a measurement, published as a measurement. Where we have not looked, the line says so rather than reading as a zero.
Developer replies to reviews
Replies to fewer than 1 review in 20
Price in the store description
States a price and a billing period
Cancelling, in the store description
Does not say how to cancel
Themes reported by reviewers
3 or more themes reported
Counted from the reviews we have read for this app. "No theme reported" means no theme reached our reporting threshold — it is not a finding that nothing is wrong with this app, and we do not say it is.
Five-star share of ratings
65–79% five-star
Arithmetic on the stores' own published rating counts. It says nothing about why the ratings fall where they do.
In the package we scanned
No package has been scanned for this app, so nothing is published about what it ships. That is an absence of evidence about the app, not a finding about it.
Graded bands · predicate set 1.4 · how these are measured
What the analysis found
App-specific findings, grouped by what each one rests on. How they are graded lives on its own page.
The catch list 1
Charges we publish at a strength we stand behind: measured from an artefact, agreed by independent sources, or reported by enough users to clear that charge's own published bar.
Reported by users: Paywall blocks the basics
The core of the app — not extras — sits behind payment, or previously-free function moved behind a paywall.
What we saw: Raised by 27 distinct reviewers — 5.4% of the 500 reviews scanned on this store leg (App Store).
One source only — shown, not confirmed 5
A single kind of evidence. We publish these because withholding them would be the bigger distortion, and we do not treat any of them as a finding we stand behind.
Reported by users: Aggressive ad load
Advertising volume or placement that interrupts normal use: ads between every action, unskippable or forced full-screen ads.
What we saw: Aggressive ad load: raised by 7 distinct reviewers (1.4% of 500 reviews scanned)
Reported by users: Trial converts to a charge
The free trial demands a payment method up front and/or rolls into a paid subscription with no usable warning.
What we saw: Trial converts to a charge: raised by 11 distinct reviewers (2.2% of 500 reviews scanned)
Reported by users: Reports that the ads misrepresent the app
Reviewers repeatedly report that the app is not what its advertising showed. We never see the ad creative itself, so nothing we collect can corroborate or refute this — it is published as an attributed user report: what reviewers say, and how many of them said it.
What we saw: Misleading advertising: raised by 6 distinct reviewers (1.2% of 500 reviews scanned)
Reported by users: Upgrade prompts use guilt-trip wording
Declining an upgrade is written as a loss ('No thanks, I don't want to improve'), or users report being repeatedly pushed to subscribe during normal use.
What we saw: Constant upsell pressure: raised by 6 distinct reviewers (1.2% of 500 reviews scanned)
From the store listing: Usable without an account
The app's own screens offer a way past sign-up — guest access, skipping, or browsing before registering — rather than gating the product behind an account. The store's privacy disclosure is checked alongside it: that disclosure is self-reported, so it corroborates this credit rather than establishing it.
What we saw: The store privacy disclosure (5 entries) links no contact details or identifiers to the user — consistent with an app that does not require an account. Self-reported by the developer.
Highlighted reviews
Representative public review excerpts shown as user reports, not Appworthy audit evidence.
“Everything costs money now — everything used to be free and it was awesome but now you have to pay for literally almost everything in the app.”
“App used to be great — This app was super useful to touch up photos without having to bring them on to your computer. Now it feels like every time I open the app, more things are locked behind an egregious paywall. There are so many apps…”
Assessment & version history
App changes and Appworthy events in one timeline.
Store listing updated to version 2.20.0.
What this app sells
Useful store-disclosed pricing, kept below the app listing.
Items shown9
Lowest$4.99
Highest$35.99
Weekly Premium$4.99
Monthly Subscription$9.99
Monthly$7.99
Gradient Unlimited (Monthly)$5.00
Yearly$34.99
Show 4 more purchases
Gradient - Yearly Subscription$35.99
VIP$14.99
VIP$7.99
Gradient Unlimited$19.99