“Basically impossible to cancel your membership and the products you receive are free sample sizes that they are charging you for.”
Independent automated assessment · 3 signal sources · 404 reviews scanned · analyzed 2026-10-04.
IPSY: Personalized Beauty
IPSYPlay, explore, and express your unique beauty with IPSY—curated just for you.
4.7 ★153,567 ratings
1M+Downloads
4+Age rating
—App size
FreeIn-app purchases
About this app
Play, explore, and express your unique beauty with IPSY—curated just for you. We offer 3 plans: Original, Extra, and Ultimate, giving every kind of beauty lover the perfect way to play. All you have to do is take a quick quiz about your preferences (think: skin concerns, hair type, favorite makeup products, and more), and then we match you with the best products for you.
Whether you’re looking to discover unbeatable deals on makeup, skincare, and more; the hottest brands; or a subscription you can truly customize to your beauty preferences and goals, you’re in the right place. As the leading source of beauty discovery, education, and inspiration, IPSY combines personalized products and tips, tricks, and tutorials with member-exclusive deals and shopping events to create the ultimate beauty membership.…
Preview
Real screenshots from the store listing.
Independent evidence report
Evidence and review signals
This is where the page changes from an app-store listing into an evidence report: findings, important reviews, pricing and a dated history.
Which version this describes
When we ran this analysis, and what the store lists now.
This analysis describes version 4.3.1 of the app, analyzed 2026-10-04 . The app may have changed since.
The store currently lists version 4.3.1, updated 2026-08-11.
What we measured
Each line is a measurement published as a measurement, never a verdict.
Each line is a measurement, published as a measurement. Where we have not looked, the line says so rather than reading as a zero.
Developer replies to reviews
Replies to fewer than 1 review in 20
Price in the store description
States no price and billing period
Cancelling, in the store description
Does not say how to cancel
Themes reported by reviewers
1 theme reported
Counted from the reviews we have read for this app. "No theme reported" means no theme reached our reporting threshold — it is not a finding that nothing is wrong with this app, and we do not say it is.
Five-star share of ratings
80–89% five-star
Arithmetic on the stores' own published rating counts. It says nothing about why the ratings fall where they do.
In the package we scanned
No package has been scanned for this app, so nothing is published about what it ships. That is an absence of evidence about the app, not a finding about it.
Graded bands · predicate set 1.4 · how these are measured
What the analysis found
App-specific findings, grouped by what each one rests on. How they are graded lives on its own page.
Positive evidence 1
Things this app does right, published at the same strengths as the catch list.
Developer says data deletion can be requested
The developer's data-safety disclosure on the store states that users can request deletion of their data, or the app's own text offers a way to delete the account. This restates what the developer declares; it is not a test of whether deletion works. Apple publishes no equivalent disclosure, so on an Apple-only listing only the app's own text can support it.
What we saw: The developer's store data-safety disclosure states that data deletion can be requested; we have not seen a deletion control in the app's own text
One source only — shown, not confirmed 1
A single kind of evidence. We publish these because withholding them would be the bigger distortion, and we do not treat any of them as a finding we stand behind.
Reported by users: Hard to cancel
Cancelling the subscription is blocked, hidden, multi-step, or simply does not take effect.
What we saw: Hard to cancel: raised by 7 distinct reviewers (1.7% of 404 reviews scanned)
Highlighted reviews
Representative public review excerpts shown as user reports, not Appworthy audit evidence.
“DO NOT TRUST THESE SCAMMERS. they will take money from your account and not send you anything. they've done that 2 months in a row and just took more money from my account just 5 minutes ago. I lock my account but as soon as I unlock it…”
“they make it impossible to cancel the membership and even if you do cancel they continue to charge.”
Assessment & version history
App changes and Appworthy events in one timeline.
Store listing updated to version 4.3.1.
What this app sells
Useful store-disclosed pricing, kept below the app listing.
Business modelFree
Prices and terms as disclosed by the store listing.