“Download is free, but access is behind a paywall? Literally a monopoly. — I saw this app after seeing these ads talking about how it has all these cool filters and stuff, so I downloaded this out of curiosity because I thought it was cool…”
Independent automated assessment · 3 signal sources · 226 reviews scanned · analyzed 2026-10-05.
4.7 ★11,332 ratings
—Downloads
4+Age rating
241 MBApp size
FreeIn-app purchases
About this app
Nail that film look. Get the Y2K aesthetic. Your photos, but with a vibe.
ism is your secret weapon for stunning, retro-inspired photos and videos. Get instant access to pro-level filters and effects in just one tap. No complicated tools, no editing experience needed. Just choose a style and watch the magic happen.
Capture your moment, find your aesthetic, and share it with the world.
Why you'll be obsessed with ism:…
Preview
Real screenshots from the store listing.
Independent evidence report
Evidence and review signals
This is where the page changes from an app-store listing into an evidence report: findings, important reviews, pricing and a dated history.
Which version this describes
When we ran this analysis, and what the store lists now.
This analysis describes version 7.49.0 of the app, analyzed 2026-10-05 . The app may have changed since.
The store currently lists version 7.49.0, updated 2026-10-01.
What we measured
Each line is a measurement published as a measurement, never a verdict.
Each line is a measurement, published as a measurement. Where we have not looked, the line says so rather than reading as a zero.
Developer replies to reviews
Replies to fewer than 1 review in 20
Price in the store description
States no price and billing period
Cancelling, in the store description
Does not say how to cancel
Themes reported by reviewers
2 themes reported
Counted from the reviews we have read for this app. "No theme reported" means no theme reached our reporting threshold — it is not a finding that nothing is wrong with this app, and we do not say it is.
Five-star share of ratings
80–89% five-star
Arithmetic on the stores' own published rating counts. It says nothing about why the ratings fall where they do.
In the package we scanned
No package has been scanned for this app, so nothing is published about what it ships. That is an absence of evidence about the app, not a finding about it.
Graded bands · predicate set 1.4 · how these are measured
What the analysis found
App-specific findings, grouped by what each one rests on. How they are graded lives on its own page.
One source only — shown, not confirmed 2
A single kind of evidence. We publish these because withholding them would be the bigger distortion, and we do not treat any of them as a finding we stand behind.
Reported by users: Reports that the ads misrepresent the app
Reviewers repeatedly report that the app is not what its advertising showed. We never see the ad creative itself, so nothing we collect can corroborate or refute this — it is published as an attributed user report: what reviewers say, and how many of them said it.
What we saw: Misleading advertising: raised by 9 distinct reviewers (4.0% of 226 reviews scanned)
Reported by users: Paywall blocks the basics
The core of the app — not extras — sits behind payment, or previously-free function moved behind a paywall.
What we saw: Paywall blocks the basics: raised by 6 distinct reviewers (2.7% of 226 reviews scanned)
Highlighted reviews
Representative public review excerpts shown as user reports, not Appworthy audit evidence.
“Dime Store VSCO — Blatant false advertising of this products capabilities, you’d be better off just getting VSCO if you want a good photo/video editor.”
“False advertisement — The app has add for it as if it’s a whole different app then on the app it’s nothing like the ads”
Assessment & version history
App changes and Appworthy events in one timeline.
Store listing updated to version 7.49.0.
What this app sells
Useful store-disclosed pricing, kept below the app listing.
Business modelFree
Prices and terms as disclosed by the store listing.