“Used to be better — I still use the app for calorie counting. However, over the years I’ve noticed that the app offers far fewer services and options for those who just want the free version. You used to be able to track your water intake…”
Independent automated assessment · 3 signal sources · 632 reviews scanned · analyzed 2026-10-06.
4.8 ★779,770 ratings
—Downloads
17+Age rating
229 MBApp size
FreeIn-app purchases
About this app
Lose It! Is your personal calorie counter, diet planner, nutrition-focused food tracker and weight loss progress tracking app that helps you build healthy eating habits, stick to your diet program and reach your weight loss goals! Set your weight loss goal, get a personalized calorie budget, and track the food you eat, exercise, nutrients, macros, protein, carbs, and progress all in one place.
We’re more than just a free calorie tracker. Complete your profile, and we’ll calculate a personalized daily calorie budget and weight loss schedule. Easily log and track your food, weight, activity, nutrition intake, macros, net calories, and intermittent fasting schedule—all in one place. Learn more about your nutrition needs, set achievable goals, manage your daily nutrition, and celebrate your progress with a personalized weight loss guide that helps you stay on track.…
Preview
Real screenshots from the store listing.
Independent evidence report
The evidence behind this assessment
This is where the page changes from an app-store listing into an evidence report: findings, important reviews, pricing and a dated history.
Which version this describes
When we ran this analysis, and what the store lists now.
This analysis describes version 18.5.400 of the app, analyzed 2026-10-06 . The app may have changed since.
The store currently lists version 18.5.400, updated 2026-09-30.
What we measured
Each line is a measurement published as a measurement, never a verdict.
Each line is a measurement, published as a measurement. Where we have not looked, the line says so rather than reading as a zero.
Developer replies to reviews
Replies to fewer than 1 review in 20
Price in the store description
States no price and billing period
Cancelling, in the store description
Does not say how to cancel
Themes reported by reviewers
3 or more themes reported
Counted from the reviews we have read for this app. "No theme reported" means no theme reached our reporting threshold — it is not a finding that nothing is wrong with this app, and we do not say it is.
Five-star share of ratings
80–89% five-star
Arithmetic on the stores' own published rating counts. It says nothing about why the ratings fall where they do.
In the package we scanned
No package has been scanned for this app, so nothing is published about what it ships. That is an absence of evidence about the app, not a finding about it.
Graded bands · predicate set 1.4 · how these are measured
What the analysis found
App-specific findings, grouped by what each one rests on. How they are graded lives on its own page.
The catch list 1
Charges we publish at a strength we stand behind: measured from an artefact, agreed by independent sources, or reported by enough users to clear that charge's own published bar.
Reported by users: Paywall blocks the basics
The core of the app — not extras — sits behind payment, or previously-free function moved behind a paywall.
What we saw: Raised by 26 distinct reviewers — 4.1% of the 632 reviews scanned on this store leg (App Store).
One source only — shown, not confirmed 3
A single kind of evidence. We publish these because withholding them would be the bigger distortion, and we do not treat any of them as a finding we stand behind.
Reported by users: Hard to cancel
Cancelling the subscription is blocked, hidden, multi-step, or simply does not take effect.
What we saw: Hard to cancel: raised by 5 distinct reviewers (0.8% of 632 reviews scanned)
Reported by users: Aggressive ad load
Advertising volume or placement that interrupts normal use: ads between every action, unskippable or forced full-screen ads.
What we saw: Aggressive ad load: raised by 21 distinct reviewers (3.3% of 632 reviews scanned)
Reported by users: Upgrade prompts use guilt-trip wording
Declining an upgrade is written as a loss ('No thanks, I don't want to improve'), or users report being repeatedly pushed to subscribe during normal use.
What we saw: Constant upsell pressure: raised by 6 distinct reviewers (0.9% of 632 reviews scanned)
Highlighted reviews
Representative public review excerpts shown as user reports, not Appworthy audit evidence.
“Greedy — This app used to be great! I enjoyed it more than the alternatives I had tried. That changed when they locked the barcode scan feature behind premium. It’s such a simple feature that’s been a part of apps like this for so long…”
“Not better than its competitors — I tried it for a few weeks because I don’t like MyFitnessPal’s newest user interface update, and I just deleted it because it is objectively worse than other tracker apps out there. Most everything is…”
Assessment & version history
App changes and Appworthy events in one timeline.
Store listing updated to version 18.5.400.
What this app sells
Useful store-disclosed pricing, kept below the app listing.
Business modelFree
Prices and terms as disclosed by the store listing.