Real store listing. Store data comes from public listings; the assessment type and evidence coverage are labeled on this page.
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Independent automated assessment · 3 signal sources · 1,629 reviews scanned · analyzed 2026-10-05.

Meta Ads Manager

Meta Platforms, Inc.

Formerly Facebook Ads Manager

4.3 ★630,509 ratings
10M+Downloads
4+Age rating
121 MBApp size
FreeIn-app purchases

About this app

Stay connected with your campaigns, no matter where you are.

Create, edit and get insights from ads across Meta technologies including Facebook, Instagram, Messenger, WhatsApp and more.

● View detailed real-time insights from all your campaigns ● Turn campaigns on and off ● Get quick alerts to know what’s happening with all your ads ● Compare campaigns and ad sets using a side-by-side view ● Switch between Pages and ad accounts

Preview

Real screenshots from the store listing.

8 screenshots
Meta Ads Manager screenshot 1
Meta Ads Manager screenshot 2
Meta Ads Manager screenshot 3
Meta Ads Manager screenshot 4
Meta Ads Manager screenshot 5
Meta Ads Manager screenshot 6
Meta Ads Manager screenshot 7
Meta Ads Manager screenshot 8

Independent evidence report

Evidence and review signals

This is where the page changes from an app-store listing into an evidence report: findings, important reviews, pricing and a dated history.

Automated analysis in progress

Which version this describes

When we ran this analysis, and what the store lists now.

App Store

This analysis describes version 496.0 of the app, analyzed 2026-10-05 . The app may have changed since.

The store currently lists version 496.0, updated 2026-10-02.

Google Play

This analysis describes version 494.0.0.59.105 of the app, analyzed 2026-10-04 . The app may have changed since.

The store currently lists version 494.0.0.59.105, updated 2026-09-23.

What we measured

Each line is a measurement published as a measurement, never a verdict.

How these are measured

Each line is a measurement, published as a measurement. Where we have not looked, the line says so rather than reading as a zero.

Developer replies to reviews
Replies to fewer than 1 review in 20
Price in the store description
States no price and billing period
Cancelling, in the store description
Does not say how to cancel
Themes reported by reviewers
1 theme reported
Counted from the reviews we have read for this app. "No theme reported" means no theme reached our reporting threshold — it is not a finding that nothing is wrong with this app, and we do not say it is.
Five-star share of ratings
65–79% five-star
Arithmetic on the stores' own published rating counts. It says nothing about why the ratings fall where they do.

In the package we scanned

No package has been scanned for this app, so nothing is published about what it ships. That is an absence of evidence about the app, not a finding about it.

Graded bands · predicate set 1.4 · how these are measured

What the analysis found

App-specific findings, grouped by what each one rests on. How they are graded lives on its own page.

Methodology

Positive evidence 1

Things this app does right, published at the same strengths as the catch list.

Developer says data deletion can be requested
Measuredfrom the store listingview evidence
The developer's data-safety disclosure on the store states that users can request deletion of their data, or the app's own text offers a way to delete the account. This restates what the developer declares; it is not a test of whether deletion works. Apple publishes no equivalent disclosure, so on an Apple-only listing only the app's own text can support it.
What we saw: The developer's store data-safety disclosure states that data deletion can be requested; we have not seen a deletion control in the app's own text

One source only — shown, not confirmed 1

A single kind of evidence. We publish these because withholding them would be the bigger distortion, and we do not treat any of them as a finding we stand behind.

Reported by users: Aggressive ad load
One source onlyShown, not confirmed — the only source is user reviews.view evidence
Advertising volume or placement that interrupts normal use: ads between every action, unskippable or forced full-screen ads.
What we saw: Aggressive ad load: raised by 9 distinct reviewers (1.7% of 528 reviews scanned)

Highlighted reviews

Representative public review excerpts shown as user reports, not Appworthy audit evidence.

Aggressive ad load
“Awful — All of Metas business platforms are awful. Confusing, hard to navigate, glitchy, and I feel like I need 4 apps just to edit my page. Ad manager is always crashing, and I can’t even update everything I need to while on the app…”
1★ · App Store · 2026-04-08
Aggressive ad load
“Facebook Ads Feel More Expensive Now — Nowadays Facebook advertising feels less effective because the platform ecosystem has changed. After Meta Platforms introduced earnings and monetization opportunities for content creators…”
1★ · App Store · 2026-02-25
Aggressive ad load
““TOTAL AMOUNT SPENT” keeps disappearing. FIX IT!!!!! — You can’t see how much you have spent in one day. It shows when you log in and disappears. It has been months not and meta hasn’t fixed it. Is this an intentional bug to make people…”
1★ · App Store · 2026-02-13

Assessment & version history

App changes and Appworthy events in one timeline.

Store listing updated to version 496.0.

What this app sells

Useful store-disclosed pricing, kept below the app listing.

Business modelFree

Prices and terms as disclosed by the store listing.