“It's been a few years since I last used the app and it was so informative for both my symptoms and what was actually happening to Baby. now it feels like nothing but a gross money grab pushing ad after ad. they actively took out…”
Independent automated assessment · 3 signal sources · 420 reviews scanned · analyzed 2026-10-04.
Pregnancy Tracker & Baby App
What to ExpectJoin the #1 Pregnancy & Baby Tracker App for expert guidance every week of yo…
4.9 ★121,564 ratings
5M+Downloads
12+Age rating
—App size
FreeIn-app purchases
About this app
Join the #1 Pregnancy & Baby Tracker App for expert guidance every week of your journey
What to Expect is the world’s best-known pregnancy, newborn, and baby development and growth tracking app chosen and trusted by more than 15 million parents. We’re the parenting, infant and family planning brand, offering you a free all-in-one pregnancy and baby tracker app with thousands of medically accurate articles, expert insights, daily pregnancy updates, baby growth tracking, and personalized parenting tips, What to Expect helps you nurture a healthy pregnancy, a thriving baby, and confident parenting.
Find guides for every step of your growing family’s journey—from starting a family and recognizing early signs of pregnancy to navigating motherhood, newborn care, and the baby and toddler years.…
Preview
Real screenshots from the store listing.
Independent evidence report
Evidence and review signals
This is where the page changes from an app-store listing into an evidence report: findings, important reviews, pricing and a dated history.
Which version this describes
When we ran this analysis, and what the store lists now.
This analysis describes version 7.91 of the app, analyzed 2026-10-04 . The app may have changed since.
The store currently lists version 7.91, updated 2026-09-28.
What we measured
Each line is a measurement published as a measurement, never a verdict.
Each line is a measurement, published as a measurement. Where we have not looked, the line says so rather than reading as a zero.
Developer replies to reviews
Replies to at least 1 review in 20
Price in the store description
States no price and billing period
Cancelling, in the store description
Does not say how to cancel
Themes reported by reviewers
1 theme reported
Counted from the reviews we have read for this app. "No theme reported" means no theme reached our reporting threshold — it is not a finding that nothing is wrong with this app, and we do not say it is.
Five-star share of ratings
90% or more five-star
Arithmetic on the stores' own published rating counts. It says nothing about why the ratings fall where they do.
In the package we scanned
No package has been scanned for this app, so nothing is published about what it ships. That is an absence of evidence about the app, not a finding about it.
Graded bands · predicate set 1.4 · how these are measured
What the analysis found
App-specific findings, grouped by what each one rests on. How they are graded lives on its own page.
Positive evidence 1
Things this app does right, published at the same strengths as the catch list.
Developer says data deletion can be requested
The developer's data-safety disclosure on the store states that users can request deletion of their data, or the app's own text offers a way to delete the account. This restates what the developer declares; it is not a test of whether deletion works. Apple publishes no equivalent disclosure, so on an Apple-only listing only the app's own text can support it.
What we saw: The developer's store data-safety disclosure states that data deletion can be requested; we have not seen a deletion control in the app's own text
One source only — shown, not confirmed 1
A single kind of evidence. We publish these because withholding them would be the bigger distortion, and we do not treat any of them as a finding we stand behind.
Reported by users: Aggressive ad load
Advertising volume or placement that interrupts normal use: ads between every action, unskippable or forced full-screen ads.
What we saw: Aggressive ad load: raised by 5 distinct reviewers (1.2% of 420 reviews scanned)
Highlighted reviews
Representative public review excerpts shown as user reports, not Appworthy audit evidence.
“too many ads and promo emails”
“The information is good but the amount of ads, the ad placement and the fact that many ads looked very suspicious, made me uninstall.”
Assessment & version history
App changes and Appworthy events in one timeline.
Store listing updated to version 7.91.
What this app sells
Useful store-disclosed pricing, kept below the app listing.
Business modelFree
Prices and terms as disclosed by the store listing.