“Can't save photos anymore, overrun with adds, crashes, completely ruined a perfectly good app”
Independent automated assessment · 3 signal sources · 476 reviews scanned · analyzed 2026-10-05.
3.7 ★1,496,483 ratings
100M+Downloads
4+Age rating
341 MBApp size
FreeIn-app purchases
About this app
SNOW is a camera app used by over 200 million people around the world.
- Find your favorite version of yourself by creating and saving custom beauty effects. - Take profile-worthy selfies with stylish AR makeup features. - Explore thousands of stickers with updates every day. - Don't miss exclusive seasonal filters that add color to your daily life. - Professional photo edits with just a few taps.
[SNOW VIP] Your App Store account will be charged when subscribing to SNOW VIP. The subscription will be renewed and charged 24 hours before the end of the current subscription period. Automatic renewal can be disabled in the App Store at any time. Currently, SNOW VIP subscription is $6.99 USD per month. The amount is based on U.S. dollars and may be differ in other countries, and is subject to change without notice. SNOW can be used for free without purchasing SNOW VIP.…
Preview
Real screenshots from the store listing.
Independent evidence report
Evidence and review signals
This is where the page changes from an app-store listing into an evidence report: findings, important reviews, pricing and a dated history.
Which version this describes
When we ran this analysis, and what the store lists now.
App Store
This analysis describes version 15.4.1 of the app, analyzed 2026-10-04 . The app may have changed since.
The store currently lists version 15.4.6, updated 2026-09-30.
The app has been updated since this analysis. The findings on this page describe version 15.4.1, not the version now listed on the store.
Release notes for the newer versions, in the developer’s own words:
Version 15.4.6 · 2026-09-30
[Auto Beauty] From face shape to filter — 5 fixes at once! Auto Beauty has been added to the Portrait tab. [Face Correction] We've added 'Contour' and 'Face Width' features to face correction! Use a single slider to reduce face width or create a natural facial line.
Google Play
We cannot tell which version of the app this analysis describes. It was run 2026-10-05 , and the app may have changed since.
The store currently lists version VARY, updated 2026-10-01.
What we measured
Each line is a measurement published as a measurement, never a verdict.
Each line is a measurement, published as a measurement. Where we have not looked, the line says so rather than reading as a zero.
Developer replies to reviews
Replies to fewer than 1 review in 20
Price in the store description
States a price and a billing period
Cancelling, in the store description
Does not say how to cancel
Themes reported by reviewers
2 themes reported
Counted from the reviews we have read for this app. "No theme reported" means no theme reached our reporting threshold — it is not a finding that nothing is wrong with this app, and we do not say it is.
Five-star share of ratings
Under 65% five-star
Arithmetic on the stores' own published rating counts. It says nothing about why the ratings fall where they do.
In the package we scanned
No package has been scanned for this app, so nothing is published about what it ships. That is an absence of evidence about the app, not a finding about it.
Graded bands · predicate set 1.4 · how these are measured
What the analysis found
App-specific findings, grouped by what each one rests on. How they are graded lives on its own page.
Context 1
Measured and published because a reader would want to know — deliberately not a charge. The measurement alone does not show a harm.
Cheapest and priciest options are far apart
The disclosed in-app purchases span an unusually wide price range. Published as context: the cheapest and priciest items may be different kinds of product entirely, so the spread alone deducts nothing.
What we saw: In-app purchases run from USD 1.49 to USD 59.99 — a 40x spread across 10 items
Positive evidence 1
Things this app does right, published at the same strengths as the catch list.
Developer says data deletion can be requested
The developer's data-safety disclosure on the store states that users can request deletion of their data, or the app's own text offers a way to delete the account. This restates what the developer declares; it is not a test of whether deletion works. Apple publishes no equivalent disclosure, so on an Apple-only listing only the app's own text can support it.
What we saw: The developer's store data-safety disclosure states that data deletion can be requested; we have not seen a deletion control in the app's own text
One source only — shown, not confirmed 3
A single kind of evidence. We publish these because withholding them would be the bigger distortion, and we do not treat any of them as a finding we stand behind.
Reported by users: Aggressive ad load
Advertising volume or placement that interrupts normal use: ads between every action, unskippable or forced full-screen ads.
What we saw: Aggressive ad load: raised by 6 distinct reviewers (1.4% of 420 reviews scanned)
Reported by users: Paywall blocks the basics
The core of the app — not extras — sits behind payment, or previously-free function moved behind a paywall.
What we saw: Paywall blocks the basics: raised by 7 distinct reviewers (1.7% of 420 reviews scanned)
From the store listing: Usable without an account
The app's own screens offer a way past sign-up — guest access, skipping, or browsing before registering — rather than gating the product behind an account. The store's privacy disclosure is checked alongside it: that disclosure is self-reported, so it corroborates this credit rather than establishing it.
What we saw: The store privacy disclosure (8 entries) links no contact details or identifiers to the user — consistent with an app that does not require an account. Self-reported by the developer.
Highlighted reviews
Representative public review excerpts shown as user reports, not Appworthy audit evidence.
“it's nice when taking a picture but the problem is why it's so lagging plus it's a lot of ads ugh when you want to take a video it's really nice makes me beautiful in the camera but hey it's so lagging I'm pissed”
“full of ads (many are pop ups causing accidental clicks), low quality video recording, drains my battery badly. it once dropped from 20% to 1% in maybe 5 minutes. it can also be hard to navigate”
Assessment & version history
App changes and Appworthy events in one timeline.
Store listing updated to version 15.4.6.
What this app sells
Useful store-disclosed pricing, kept below the app listing.
Items shown0
Lowest—
Highest—
Google Play does not publish per-purchase prices.