“Just One Negative — There are so many commercials and when the hosts promise a segment ‘right after this,’ the segment, in fact, comes after other segments. Maddening for those of us with limited time to watch.”
Independent automated assessment · 3 signal sources · 501 reviews scanned · analyzed 2026-10-04.
4.9 ★29,442 ratings
—Downloads
12+Age rating
66 MBApp size
FreeIn-app purchases
About this app
Download the new TODAY app for the best of America’s #1 morning show! All day. Anytime. Anywhere.
* Catch up with your favorite TODAY hosts, including Savannah Guthrie, Al Roker, Craig Melvin, Carson Daly, Willie Geist, and the rest of the TODAY team! * Watch segments from NBC's TODAY, and the latest original videos and trending stories from TODAY.com * Shop our latest Steals & Deals, trending gift ideas, editors’ favorites and recommended products in health, beauty, style, fashion, and more! * Listen to the TODAY All Day TuneIn Stream on the move! Our 24/7 stream is now available in the app so you can bring TODAY with you, wherever you go! * Search for TODAY content including articles, videos, slideshows and more as part of our new in app search feature! * Find your favorite recipes, celebrity interviews, parenting tips, uplifting stories, healthy living, pop culture, and national new…
Preview
Real screenshots from the store listing.
Independent evidence report
Evidence and review signals
This is where the page changes from an app-store listing into an evidence report: findings, important reviews, pricing and a dated history.
Which version this describes
When we ran this analysis, and what the store lists now.
This analysis describes version 5.6.0 of the app, analyzed 2026-10-04 . The app may have changed since.
The store currently lists version 5.6.0, updated 2026-09-23.
What we measured
Each line is a measurement published as a measurement, never a verdict.
Each line is a measurement, published as a measurement. Where we have not looked, the line says so rather than reading as a zero.
Developer replies to reviews
Replies to fewer than 1 review in 20
Price in the store description
States no price and billing period
Cancelling, in the store description
Does not say how to cancel
Themes reported by reviewers
1 theme reported
Counted from the reviews we have read for this app. "No theme reported" means no theme reached our reporting threshold — it is not a finding that nothing is wrong with this app, and we do not say it is.
Five-star share of ratings
80–89% five-star
Arithmetic on the stores' own published rating counts. It says nothing about why the ratings fall where they do.
In the package we scanned
No package has been scanned for this app, so nothing is published about what it ships. That is an absence of evidence about the app, not a finding about it.
Graded bands · predicate set 1.4 · how these are measured
What the analysis found
App-specific findings, grouped by what each one rests on. How they are graded lives on its own page.
One source only — shown, not confirmed 1
A single kind of evidence. We publish these because withholding them would be the bigger distortion, and we do not treat any of them as a finding we stand behind.
Reported by users: Aggressive ad load
Advertising volume or placement that interrupts normal use: ads between every action, unskippable or forced full-screen ads.
What we saw: Aggressive ad load: raised by 13 distinct reviewers (2.6% of 501 reviews scanned)
Highlighted reviews
Representative public review excerpts shown as user reports, not Appworthy audit evidence.
“Almost a Five!! — If it wasn’t for the constant commercials, Today would be five stars. Some days I think the commercials take up 40% of air time! Now we record and watch the show later.”
“Commercials — I love the show, but the commercials are to many. I end up changing the channel to get away from to many commercials. What is going on? Didn’t use to be like this!!!!!! Enough is enough !!!”
Assessment & version history
App changes and Appworthy events in one timeline.
Store listing updated to version 5.6.0.
What this app sells
Useful store-disclosed pricing, kept below the app listing.
Business modelFree
Prices and terms as disclosed by the store listing.