Real store listing. Store data comes from public listings; the assessment type and evidence coverage are labeled on this page.
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Independent automated assessment · 3 signal sources · 102 reviews scanned · analyzed 2026-10-06.

Unfold: Reels & Story Maker

Squarespace, Inc.

For Instagram Posts & Collage

4.9 ★158,568 ratings
—Downloads
17+Age rating
331 MBApp size
Free · In-app purchasesIn-app purchases

About this app

Your all-in-one toolkit to stand out on social. Whether you’re a brand, creator, or just here to have fun, Unfold gives you the tools you need to create elevated content, grow your audience, and monetize your social presence. Whatever you do, whatever you’re into—use Unfold to share your story.

MAKE TREND-SETTING CONTENT

Express your creativity with award-winning photo & video templates, and design tools in the Unfold Studio.

- Scroll-stopping filters and effects for photo & video content - Hundreds of templates for Instagram Stories, Instagram Posts, Instagram Reels, TikTok, Snapchat, Pinterest and Facebook - Exclusive fonts and styles - Royalty-free music and audio - Professional-grade but easy-to-use editing tools - AI content editing tools (e.g. background remover) - Animated doodle brush - Custom brand assets (Unfold Pro only)…

Preview

Real screenshots from the store listing.

8 screenshots
Unfold: Reels & Story Maker screenshot 1
Unfold: Reels & Story Maker screenshot 2
Unfold: Reels & Story Maker screenshot 3
Unfold: Reels & Story Maker screenshot 4
Unfold: Reels & Story Maker screenshot 5
Unfold: Reels & Story Maker screenshot 6
Unfold: Reels & Story Maker screenshot 7
Unfold: Reels & Story Maker screenshot 8

Independent evidence report

The evidence behind this assessment

This is where the page changes from an app-store listing into an evidence report: findings, important reviews, pricing and a dated history.

Automated assessment complete

Which version this describes

When we ran this analysis, and what the store lists now.

This analysis describes version 8.166.0 of the app, analyzed 2026-10-06 . The app may have changed since.

The store currently lists version 8.166.0, updated 2026-09-28.

What we measured

Each line is a measurement published as a measurement, never a verdict.

How these are measured

Each line is a measurement, published as a measurement. Where we have not looked, the line says so rather than reading as a zero.

Developer replies to reviews
Replies to fewer than 1 review in 20
Price in the store description
States no price and billing period
Cancelling, in the store description
Does not say how to cancel
Themes reported by reviewers
No theme reported
Counted from the reviews we have read for this app. "No theme reported" means no theme reached our reporting threshold — it is not a finding that nothing is wrong with this app, and we do not say it is.
Five-star share of ratings
90% or more five-star
Arithmetic on the stores' own published rating counts. It says nothing about why the ratings fall where they do.

In the package we scanned

No package has been scanned for this app, so nothing is published about what it ships. That is an absence of evidence about the app, not a finding about it.

Graded bands · predicate set 1.4 · how these are measured

What the analysis found

App-specific findings, grouped by what each one rests on. How they are graded lives on its own page.

Methodology

Context 1

Measured and published because a reader would want to know — deliberately not a charge. The measurement alone does not show a harm.

Cheapest and priciest options are far apart
MeasuredPublished as context — deliberately not a charge · from the store listingview evidence
The disclosed in-app purchases span an unusually wide price range. Published as context: the cheapest and priciest items may be different kinds of product entirely, so the spread alone deducts nothing.
What we saw: In-app purchases run from USD 0.99 to USD 19.99 — a 20x spread across 10 items

Assessment & version history

App changes and Appworthy events in one timeline.

Store listing updated to version 8.166.0.

What this app sells

Useful store-disclosed pricing, kept below the app listing.

Items shown10
Lowest$0.99
Highest$19.99
Unfold Plus - Monthly$2.99
Unfold Pro - Monthly$12.99
Unfold Plus Monthly$4.99
Unfold Plus - Yearly$19.99
Film 01$1.99
Show 5 more purchases
Clasico 02$0.99
Clasico 03$0.99
Paper 01$1.99
Journal 01$1.99
Digital 01$1.99