Willow®

Pumping and Breastfeeding

Willow Innovations, Inc.
App Store rating4.5★2.8K ratings
PriceFreeListed price
Age12+Store age rating
Size108 MBiPhone download
CategoryHealth & Fitness

What we found

Full report

Too little checked to say Only 384 reviews read, too few to say.

Money

  • Free to download.

From our automated analysis, 24 Oct 2026.

This analysis describes version 4.4.2 of the app, analyzed 2026-10-24 .

The store currently lists version 4.4.2, updated 2026-10-21.

Preview

Screenshot 1Screenshot 2Screenshot 3Screenshot 4Screenshot 5Screenshot 6Screenshot 7Screenshot 8

Store screenshots supplied by the developer.

About this app

More than a pump app. A support system.

Control your pumps with a tap from your phone or your wrist, track your session history, and view your pumping trends and metrics. Scan and manage Willow SmartStash Bags in your fridge and freezer. Plus, get access to expert guidance from educational content, live services, and our specialized, AI-powered chat—a virtual support system designed to support you across pumping, feeding, and postpartum care.

Who can use the Willow app?

This app is compatible with all connected pumps, including Willow Go, Sync, 360, and 3.0. Willow Wave users can manually add manual pump sessions to their session history. And anyone wanting to manage their milk stash can keep track in our SmartStash inventory tracker. All of the pumping, feeding, maternal healthcare, parenting and baby development resources in the app are free for anyone to use!…

From the developer’s store description.

For developers and the curious

The full report

The evidence, sources, measurements and versions behind every label above.

Findings and evidence

No findings published
This assessment published no findings. That is a statement about what the evidence we had could show, not a clearance of the app.

What reviewers report

384 reviews read · 0 review-based observations

No review-based observation is published in this assessment. That does not establish that reviewers had no problems.

Measurements

5 measured · 3 not assessed

“Not assessed” means we could not measure it. It is never a zero and never a pass.

From store data and reviews

Developer replies to reviews
Replies to fewer than 1 review in 20
Price in the store description
The store description doesn’t list prices (most don’t)
Cancelling, in the store description
The store description doesn’t say how to cancel (most don’t)
Themes reported by reviewers
No theme reported
Counted from the reviews we have read for this app. "No theme reported" means no theme reached our reporting threshold — it is not a finding that nothing is wrong with this app, and we do not say it is.
Five-star share of ratings
65–79% five-star
Arithmetic on the stores' own published rating counts. It says nothing about why the ratings fall where they do.

In the app package we scanned

No package has been scanned for this app, so nothing is published about what it ships. That is an absence of evidence, not a finding.

Sensitive permissions
Not assessed
No package has been scanned for this app
Analytics or tracking SDKs in the scanned package
Not assessed
No package has been scanned for this app
Advertising SDKs in the scanned package
Not assessed
No package has been scanned for this app
How we know

Supporting measurements: not a complete list of possible harms or positives. Measurement vocabulary 1.4 · how these are measured

Versions and dates analysed

Assessed 24 Oct 2026

This analysis describes version 4.4.2 of the app, analyzed 2026-10-24 .

The store currently lists version 4.4.2, updated 2026-10-21.

Store update history

Each store’s release notes, as the developer wrote them. They are the developer’s words, not ours.

App Store

Version 4.4.2 · 2026-10-21
Minor bug fixes and enhancements

Assessment record

Status
Automated analysis
App identifier
willow-apple-1579004074
Assessment date
24 Oct 2026
Sources used
3 independent signals: user reviews, the store listing and the store privacy disclosure
Reviews read
384
Package examined
No package scan
Human inspection
Not completed

Assessed 2026-10-24 from 384 user reviews, the store listing and its privacy label. We have not scanned the app's package, so nothing on this page was read from inside the app itself.

How we know
Measurement vocabulary
1.4

How this page was produced

Analyzed 2026-10-24 Version analyzed: 4.4.23 independent signals384 reviews scannedConfidence: HighNot human-reviewedVocabulary v1.13Methodology v1.3
Signals run: user reviews, the store listing and the store privacy disclosure. Not yet checked: SDKs in the app package, the app's own on-screen text and the app manifest.

Store facts

App Store

What the stores publish. Store ratings are the stores’ numbers, not Appworthy’s, and are never averaged across stores.

App Store

Store rating
4.50 ★ · 2,758 ratings
Version
4.4.2
Updated
21 Oct 2026
Price
Free
Age rating
12+
Size
108 MB
Open in App Store
Developer
Willow Innovations, Inc.
Category
Health & Fitness
Listing price
Free

No itemized purchase list is available for this listing.

Method and limits

What this report can and cannot show

How the automated analysis works

This assessment is produced automatically. Three independent signals are read — user reviews, the store listing and the store privacy disclosure — and each candidate finding is filed under the sources that support it.

No charge stands on one kind of evidence — with one published exception. A finding is either a measured fact that anyone can reproduce (an ad SDK is in the package; every subscription bills weekly; the privacy label omits a tracker we can see), or it is an interpretation — and an interpretation needs independent sources to agree before it reaches the catch list. The exception is a harm only users can see: a charge may publish from reviews alone, as “Reported by N users”, once enough reviewers raise it to clear that charge’s own published bar. That agreement rule is what replaced the human reviewer, not a model’s confidence.

There is no overall score, on purpose. A 0–99 number was published here until 2026-09-15. It was withdrawn because it discriminated too weakly to be the instrument — 44.7% of every pair of apps tied — and because a single number is a verdict where a count is an observation. What publishes instead is a row of measurements, each of which says what was counted and, where we could not look, says that instead.

Findings under One source only are real reports we do not stand behind as findings. They are shown because withholding them entirely would hide a genuine complaint, and labelled because publishing them as charges would be an accusation off a single source.

Limits of this report

  • A package scan is static. It identifies code and text in one Android build. It does not measure a live ad session, test a deletion request, or count the steps needed to cancel.
  • Reviews keep their sample. A review-only charge shows distinct reviewers, the share and the sample size, and is published only once it clears that label’s published threshold. Calibration labels are machine-drafted and not yet confirmed by a person.
  • Not assessed is a state. It is never a zero and never a pass.
  • A missing label is not a clean bill of health. It means the evidence did not support one, not that the app is problem-free.
Not yet human-reviewed. A hands-on test can confirm or contradict a finding and adds its own measurements; it does not change a measurement row. Hands-on inspections are not yet open.

Request a correction

[email protected]

Write to [email protected], or use the form. Name the finding, the app version and the evidence that needs correcting. Factual corrections are free and never depend on buying anything.