Real store listing. Store data comes from public listings; the assessment type and evidence coverage are labeled on this page.
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Independent automated assessment · 3 signal sources · 3,198 reviews scanned · analyzed 2026-10-04.

zeta: AI Chat, Story, Play

Scatter Lab, Inc.

Top App Choice for 12M+ Users!

4.5 ★232,968 ratings
5M+Downloads
12+Age rating
270 MBApp size
FreeIn-app purchases

About this app

Your Story Starts Here.

zeta is your home for endless stories. Connect with countless characters across vast worlds. From sweet romance to fantasy to drama and comedy, become the main character and shape your story your way.

"Predictable plots are so bleh. With zeta, I make the wildest plot twists how I want, when I want."

"Once I open the app, I'm the one calling the shots!"

■ Features

• Free AI character chats Pay per message? Not here. Enjoy truly free, unlimited chats. Get lost in long, uninterrupted moments with your favorite characters.

• Characters for every mood From mysterious bosses and billionaire CEOs to rivals—if you want it, you get it. Find a character that matches your mood and start a new story anytime.

• Create your own AI character in 1 Minute Bring your ideas to life in seconds.…

Preview

Real screenshots from the store listing.

5 screenshots
zeta: AI Chat, Story, Play screenshot 1
zeta: AI Chat, Story, Play screenshot 2
zeta: AI Chat, Story, Play screenshot 3
zeta: AI Chat, Story, Play screenshot 4
zeta: AI Chat, Story, Play screenshot 5

Independent evidence report

Evidence and review signals

This is where the page changes from an app-store listing into an evidence report: findings, important reviews, pricing and a dated history.

Automated analysis in progress

Which version this describes

When we ran this analysis, and what the store lists now.

App Store

This analysis describes version 3.49.55 of the app, analyzed 2026-10-04 . The app may have changed since.

The store currently lists version 3.49.55, updated 2026-09-28.

Google Play

This analysis describes version 3.50.2 of the app, analyzed 2026-10-04 . The app may have changed since.

The store currently lists version 3.50.29, updated 2026-10-04.

The app has been updated since this analysis. The findings on this page describe version 3.50.2, not the version now listed on the store.

Release notes for the newer versions, in the developer’s own words:

Version 3.50.29 · 2026-10-04

No release notes were provided for this version.

What we measured

Each line is a measurement published as a measurement, never a verdict.

How these are measured

Each line is a measurement, published as a measurement. Where we have not looked, the line says so rather than reading as a zero.

Developer replies to reviews
Replies to fewer than 1 review in 20
Price in the store description
States no price and billing period
Cancelling, in the store description
Does not say how to cancel
Themes reported by reviewers
2 themes reported
Counted from the reviews we have read for this app. "No theme reported" means no theme reached our reporting threshold — it is not a finding that nothing is wrong with this app, and we do not say it is.
Five-star share of ratings
65–79% five-star
Arithmetic on the stores' own published rating counts. It says nothing about why the ratings fall where they do.

In the package we scanned

No package has been scanned for this app, so nothing is published about what it ships. That is an absence of evidence about the app, not a finding about it.

Graded bands · predicate set 1.4 · how these are measured

What the analysis found

App-specific findings, grouped by what each one rests on. How they are graded lives on its own page.

Methodology

The catch list 1

Charges we publish at a strength we stand behind: measured from an artefact, agreed by independent sources, or reported by enough users to clear that charge's own published bar.

Reported by users: Aggressive ad load
Reported by 207 usersReported by users, not measured — nothing we can inspect could show this either wayview evidence
Advertising volume or placement that interrupts normal use: ads between every action, unskippable or forced full-screen ads.
What we saw: Raised by 207 distinct reviewers — 14.9% of the 1,392 reviews scanned on this store leg (App Store).

Positive evidence 1

Things this app does right, published at the same strengths as the catch list.

Developer says data deletion can be requested
Measuredfrom the store listingview evidence
The developer's data-safety disclosure on the store states that users can request deletion of their data, or the app's own text offers a way to delete the account. This restates what the developer declares; it is not a test of whether deletion works. Apple publishes no equivalent disclosure, so on an Apple-only listing only the app's own text can support it.
What we saw: The developer's store data-safety disclosure states that data deletion can be requested; we have not seen a deletion control in the app's own text

One source only — shown, not confirmed 2

A single kind of evidence. We publish these because withholding them would be the bigger distortion, and we do not treat any of them as a finding we stand behind.

Reported by users: Reports that the ads misrepresent the app
One source onlyShown, not confirmed — the only source is user reviews.view evidence
Reviewers repeatedly report that the app is not what its advertising showed. We never see the ad creative itself, so nothing we collect can corroborate or refute this — it is published as an attributed user report: what reviewers say, and how many of them said it.
What we saw: Misleading advertising: raised by 5 distinct reviewers (0.4% of 1392 reviews scanned)
Reported by users: Users describe the free version as usable
One source onlyShown, not confirmed — the only source is user reviews.view evidence
Reviewers repeatedly say the free version is worth using on its own. Nothing we can measure corroborates that — a free listing with in-app purchases looks identical whether the free tier is generous or a demo — so this is published as what reviewers say, not as a measured credit.
What we saw: Reviewers describe the free version as usable: raised by 8 distinct reviewers (0.6% of 1392 reviews scanned)

Highlighted reviews

Representative public review excerpts shown as user reports, not Appworthy audit evidence.

Aggressive ad load
“After using the app for a while, I was impressed by the quality of the chats and the storyline capabilities, but aside from that, ads appear after near every single message I send. It's getting repetitive and annoying. While I understand…”
3★ · Google Play · 2026-09-29
Aggressive ad load
“it's ok. my main problem is that it always changes details and can't keep the story straight. the memory sucks. then it always wants to cause drama and not even realistically. then there are too many ads.”
1★ · Google Play · 2026-09-30
Aggressive ad load
“you put an ad every few texts is annoying, your ads are just too frequent. I shouldn't have to pay to enjoy your app. the replies are perfect rage bait and it's tempting to delete”
1★ · Google Play · 2026-09-29

Assessment & version history

App changes and Appworthy events in one timeline.

Store listing updated to version 3.49.55.

What this app sells

Useful store-disclosed pricing, kept below the app listing.

Items shown0
Lowest—
Highest—

Google Play does not publish per-purchase prices.