“I'm updating my review once again. previously it went from 5 stars to 2 stars. We are now unfortunately down to 1 star. My last review mentioned the home page feeling like an ad even though this is a paid service and there are no tiers in…”
Independent automated assessment · 3 signal sources · 595 reviews scanned · analyzed 2026-10-04.
4.7 ★87,014 ratings
1M+Downloads
4+Age rating
163 MBApp size
FreeIn-app purchases
About this app
Have you ever worried about money? You are not alone.
Download YNAB, get good at money, and never worry about money again.
“We started YNAB January 1st with $37 saved and ended the year with $42,000. Plus we paid $14,000 cash for a new roof.” -Kyle, YNAB user since 2020
Start your free one-month trial and stop feeling like you’re bad at money.
“YNAB has removed the stress of money from my life and in doing so has helped make me a better husband. It's like I got to remove a personal flaw I had never been able to fix." -Kyle, again. We didn’t even pay him to say this, but maybe we should.
Why YNAB? -92% of YNAB users report feeling less stressed about money since starting. -The average user saves $600 in the first month, and $6,000 in the first year.
“A year of YNAB costs less than a massage and is a heck of a lot better for reducing stress.” -Kat, YNAB user since 2016…
Preview
Real screenshots from the store listing.
Independent evidence report
Evidence and review signals
This is where the page changes from an app-store listing into an evidence report: findings, important reviews, pricing and a dated history.
Which version this describes
When we ran this analysis, and what the store lists now.
App Store
This analysis describes version 26.37 of the app, analyzed 2026-10-04 . The app may have changed since.
The store currently lists version 26.37, updated 2026-09-30.
Google Play
This analysis describes version 26.37.0 of the app, analyzed 2026-10-04 . The app may have changed since.
The store currently lists version 26.37.0, updated 2026-09-29.
What we measured
Each line is a measurement published as a measurement, never a verdict.
Each line is a measurement, published as a measurement. Where we have not looked, the line says so rather than reading as a zero.
Developer replies to reviews
Replies to at least 1 review in 20
Price in the store description
States a price and a billing period
Cancelling, in the store description
Does not say how to cancel
Themes reported by reviewers
1 theme reported
Counted from the reviews we have read for this app. "No theme reported" means no theme reached our reporting threshold — it is not a finding that nothing is wrong with this app, and we do not say it is.
Five-star share of ratings
80–89% five-star
Arithmetic on the stores' own published rating counts. It says nothing about why the ratings fall where they do.
In the package we scanned
No package has been scanned for this app, so nothing is published about what it ships. That is an absence of evidence about the app, not a finding about it.
Graded bands · predicate set 1.4 · how these are measured
What the analysis found
App-specific findings, grouped by what each one rests on. How they are graded lives on its own page.
Positive evidence 1
Things this app does right, published at the same strengths as the catch list.
Developer says data deletion can be requested
The developer's data-safety disclosure on the store states that users can request deletion of their data, or the app's own text offers a way to delete the account. This restates what the developer declares; it is not a test of whether deletion works. Apple publishes no equivalent disclosure, so on an Apple-only listing only the app's own text can support it.
What we saw: The developer's store data-safety disclosure states that data deletion can be requested; we have not seen a deletion control in the app's own text
One source only — shown, not confirmed 1
A single kind of evidence. We publish these because withholding them would be the bigger distortion, and we do not treat any of them as a finding we stand behind.
Reported by users: Price keeps rising
The price of the paid tier has been raised on existing users.
What we saw: Price keeps rising: raised by 7 distinct reviewers (1.7% of 415 reviews scanned)
Highlighted reviews
Representative public review excerpts shown as user reports, not Appworthy audit evidence.
“**Edit: I canceled my subscription after yet another price increase without any added value or new features . YNAB is too expensive. Actual Budget is open source and offers similar features for free or low cost, with a great community.**”
“Used to be a good product it has gone downhill. Constant UX changes and price increases. And they keep spamming my inbox for some stupid book that the creator of YNAB wrote.”
Assessment & version history
App changes and Appworthy events in one timeline.
Store listing updated to version 26.37.
What this app sells
Useful store-disclosed pricing, kept below the app listing.
Items shown0
Lowest—
Highest—
Google Play does not publish per-purchase prices.